A short, plain-language guide that teaches small business owners how to use ChatGPT, Gemini, Claude and Perplexity to understand customers, spot opportunities and grow revenue.
Learn how to use ChatGPT, Gemini, Claude, and Perplexity to get real business insights, spot opportunities, and build smarter strategies — step by step, in plain language.
You don't need to be technical. If you can send a WhatsApp message, you can use AI for your business.
Choose the area you want to improve — understanding customers, finding trends, building strategy, or growing revenue.
Each lesson has ready-made prompts. Copy one, paste it into ChatGPT, Claude, or Gemini, and fill in your business details.
Read what the AI tells you, ask follow-up questions, and turn the insight into a real action for your business.
The more you practice, the better your questions get — and the more valuable the answers become.
You don't need to be technical. If you can send a WhatsApp message, you can use AI for your business. Here's exactly how to get the most from this guide.
Choose the area you want to improve — understanding customers, finding trends, building strategy, or growing revenue.
Each lesson has ready-made prompts. Copy one, paste it into ChatGPT, Claude, or Gemini, and fill in your business details.
Read what the AI tells you, ask follow-up questions, and turn the insight into a real action for your business.
The more you practice, the better your questions get — and the more valuable the answers become.
Each lesson walks you through exactly what to ask the AI and how to use the answer for your business.
Open any AI tool and describe your business and your customer. Ask the AI to describe your ideal buyer in detail.
Copy customer reviews, WhatsApp messages, or survey answers and ask the AI to find patterns and themes.
Ask the AI to build a detailed profile of your imaginary ideal customer — give them a name and a story to make it real.
Ask the AI the most important question: given everything it knows about your customer, what is the single most impactful change you should make?
Perplexity searches the web in real time — perfect for finding what is happening in your industry right now.
Don't just collect trends — ask the AI what each trend means specifically for your type of business.
Ask the AI to identify a gap — something customers want but nobody is offering well yet in your market.
Name your competitors and ask the AI to describe what they do well and where they disappoint customers.
Ask what kind of customer none of your competitors are serving well — that's your opportunity.
Ask the AI to craft one clear sentence that explains why customers should choose you over everyone else.
Tell the AI exactly what you want — a revenue number, new customers, a new market — and by when. Vague goals get vague strategies.
Get the AI to rank options by impact and effort — so you know what to do first, not just what's possible.
Turn strategy into a real calendar — specific things to do each week, not general advice.
Ask the AI what the most likely reasons for failure are — then prepare for them before they happen.
Not all customers are equal. Ask the AI to help you figure out which type is worth the most to your business.
Most small businesses underprice. Use AI to stress-test your prices and find safe ways to charge more.
Ask the AI to create bundle offers that feel like great value to customers but increase how much they spend per visit.
Paste your existing marketing copy and ask the AI to make it more persuasive — with multiple versions to test.
Different people want different things. Ask the AI to craft messages for each of your key customer types.
Ask the AI to plan your entire month of social media content — topics, goals, and one-line descriptions for each post.
All of these are free to start. Here's what each one is best for — and when to use it.
The most popular AI. Great for writing, brainstorming, and working through long business documents.
Google's AI — integrates directly with Gmail, Docs, and Sheets. Great for people already in the Google ecosystem.
Excellent at nuanced reasoning, careful strategy, and analyzing long documents. Tends to give very thoughtful answers.
Searches the live web and summarizes what it finds. The best tool when you need up-to-date market information.
| Feature | ChatGPT | Gemini | Claude | Perplexity |
|---|---|---|---|---|
| Free plan available | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Real-time web search | ✅ Yes | ✅ Yes | ✅ Yes | ⭐ Best |
| Long document analysis | ✅ Good | ✅ Good | ⭐ Best | 🔶 Limited |
| Business strategy | ✅ Good | 🔶 OK | ⭐ Best | 🔶 OK |
| Works with Office/Google | 🔶 Limited | ⭐ Best | 🔶 Limited | ❌ No |
| Creative writing | ⭐ Best | ✅ Good | ✅ Good | 🔶 Limited |
These are tested prompts. Copy one, fill in your business details, and paste it into any AI tool.
Pick a situation that matches yours and get a step-by-step plan for exactly which AI tool to use and what to ask it.
Examples of how small business owners used AI tools to make better decisions and grow faster.
Answer 3 quick questions and we'll tell you exactly where to begin.
Find out which of 4 AI strategy approaches fits your business best — and get a personalised action plan.
Pick a template, fill in your details, and get a real AI-generated insight for your business. Powered by Claude.
Answers to what most business owners ask when they're getting started with AI.
Answer 5 quick questions and get an instant AI-powered health score for your business with specific recommendations.
Have a question, suggestion, or need help? We'd love to hear from you. We'll reply within 24 hours.
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